News Blog NG

For 24/7 informative news, reporting, and current affairs blog

30% Discount Sales of Medici Terrace By Sujimoto Fully Furnished Luxury 4-Bedroom

Advert

Tuesday, May 29, 2018

Coca-Cola launches first alcoholic drink



Coca Cola [Photo credit: Wall Street Journal]
Coca-Cola on Monday launched its first alcoholic drink. The canned liquor product was launched in Japan.

The U.S. drinks giant aims at making a version of “Chu-Hi” – canned sparkling flavoured drink – that includes a local spirit called shochu.

According to the president of Coca-Cola’s Japan business unit, Jorge Garduno, in a post on the company’s website, he described the product as ‘’unique’’ in the company’s 125-year history.

“This is unique in our history. Coca-Cola has always focused entirely on non-alcoholic beverages, and this is a modest experiment for a specific slice of our market,” he said.

‘’Japan is a fiercely competitive market, with Coca-Cola launching 100 products a year in the country. “Experimentation is almost like a day-to-day ritual here. You can’t fall behind the rapid product cycle in Japan,” Mr Garduno added.

The 350ml-can drinks contain three, five and seven per cent alcohol. They will be available in the southern Kyushu region of Japan.

Coca-Cola has said there are no plans to bring the new drinks to markets outside Japan.

No comments:

Post a Comment

Share Your Views and Comment on This Post, Thanks.

Featured Post

Solynta Energy: We adjusted our prices from 1 March 2017 for our Solar PV Power System

Solynta offers a complete range of Solar PV Power Systems to suit every household and business. Our Packages We have 6 solar e...